Specialized
Mural

The project

Years in the making, we finally had the chance to team up with our good friend Mckenzie Sampson during the launch of Specialized Custom, a new custom apparel line from the world-renowned bicycle manufacturer.

By pairing a hand-painted mural with one-of-a-kind cycling kits we aimed to inspire attendees of their annual retailer launch event while capturing the creativity and excitement of cycling.