Neon
Lite
LAGER
The project
While Cerebral Brewing is known for its Hazy IPAs and impressive barrel aging program, they also make some incredible lagers. The flagship of those is Neon Lite.
The beer is brewed as a tribute to Colfax Avenue, which is a Denver institution and home to both of Cerebral’s locations. Known as the longest street in America, Colfax is home to an endless lineup of historic neon signs. The can design pulls inspiration from those signs and some of our favorite classic beers.
Since launch the Neon Lite brand has expanded into merch and several limited edition cans created in partnership with other Colfax businesses.
SERVICES
Creative Direction
Packaging Design
Apparel & Merch Design